Women seem to have been regarded the backbone of fashion trends. But in a sense, traditional dress is a symbol of female oppression. By 1970, women began to find equality in the male-dominated world.
In the United States, the rise of the feminist movement, more and more women to consider participating in the work. Armani again keenly feel the rise of social movements, he seized the opportunity and decided to design a garment on behalf of this group of women: a style-comfortable to meet their practical needs, met in the Office to gain more attention.
"I want women to wear masculine coats, like a man, but still some feminine traits. "He wanted to be a beauty without too much decoration. Take away those extra things, abandoned artificial design, simple and elegant, just like his childhood memories of his mother.
Armani's first women's series is on display at the Palazzo Pitti in Florence fashion show. He made three small series, and has achieved great success. One series of 25 pieces, all in black and white.
"They are very nice, because that time popular and colorful clothes, but my simple and everyone shines. "He said to me," from then on, I found that I can design women's clothes. "
Women of the world wear Armani coat, are holding shoulders walking, even curled his legs comfortably-no doubt, these changes are revolutionary. People say, Armani brought men and soft, but the woman took power.
Armani, women no longer half as much as men, but their equality groups. Until now, his Couture reflects the changes of the times, as well as the role and position of women in society. But in fact, Armani and not realise it.
Other designers have also introduced many of the 1970 's "superwoman, installation", but Armani seems to be, and they are different. He cautioned "not to an extreme" carefully calibrated balance between traditions and breakthrough.
In fact he managed to walk a middle course-the empowerment of woman power and dignity at the same time, he was still their feminine charm and personality. He said to me: "the female body with strength, there are infinite tenderness. They can become very brave in times of need, but also often gave off a soft temperament. "
The late 1970 's, Armani's full range of garments has conquered New York's major shopping malls. They may even advance payment, easy to Armani's normal operation of company funds, obtained the order. Unexpectedly fast pace of development of the company, which benefited from Armani's genius designs, in addition, is responsible for the operation and management of the Galeotti has again and again demonstrated his talent for the business.
Milan is becoming a global fashion capital, and emerge with Armani and many other designers, such as Versace-he even moved his family to the United States, because everyone knows that United States is the seat of the market trends. Film fashion fashion and movie possibilities
But Armani is staying at Milan, he came up with a better idea to capture United States market, it's Hollywood. He began to establish a personal relationship and a number of Hollywood stars, provide clothing for the young actor. In 1978, starring Diane Keaton as Annie Hall won an Oscar for best actress at the awards ceremony, she is wearing Armani.
In the United States, is a particularly special place in Hollywood. Everything there, ultimately becomes something everyone wants to have. Armani was the first to realize that perhaps Celebrity Designer, he eventually turned himself into a star.
On one occasion, when we talk about the film and his relationship, he said to me: "in a sense, my mentor in fashion design, is in Hollywood's golden age for United States film creation and generation of clothing. My mind is 340 image of understated elegance in the film. "
In 1980, the Armani star power to push this to the extreme. Director Paul Schrader invited him to design clothing for a whole movie, that hit the United States male dancers. Richard Gere plays a funky, slightly narcissistic male prostitutes, by intuition to sense the insecurities of the age.
From head to toe with Armani free flowing clothes, and looked very confident. There is a scene, he opens the closet, comfortable walking to and fro, shirt, tie, jacket Armani one by one on the bed.
Later someone commented that showed the lifeless on the bed, almost a thrill with touch film feast. In the end, Armani's clothes almost became the second actor in this movie. Richard Gere was always said that almost all of his career thanks to Giorgio Armani.
Since then, Armani begins its true friends and some Hollywood stars. He likes grace Anne Hathaway, Angelina Jolie's personality and sexy, he and many film stars known for years, and often invite them to dinner.
United States Armani on the success of the male dancers have brought tremendous advertising effect. Company's performance rapidly. In 1981, he opened his first store in Milan. The same year he founded the EMPORIO ARMANI, then become another pillar of the Group brands.
The following year, after Christian Dior, he and became the second man to land on the cover of time magazine, fashion designer. Everything is satisfactory development, during this period, he works like a bee, and Armani fashion Empire is building the way of their dream house.
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